The identity design of 'ALPHA PROJECT', an integrated brand of the product line that has increased added value by combining various functions with the authentic efficacy of red ginseng as the base, has been developed. 

To maximize the meaning of the word 'alpha', which has positive power of 'additional', 'diverse', and 'additional' and to mean infinite scalability, orange-yellow color, which means 'lively', is expressed in basic color.